Targeting the Right Patient is an advanced selling discussion that focuses on utilizing patient types in selling!
The industry selling challenge has continually been to have a selling discussion that combines how physicians categorize patient types and determine treatment. Targeting the Right Patient solves the classic challenge of selling via patient types in a clear, crisp and concise discussion. The workshop is customized for office based products as well as hospital based products.
- Learn key physician terminology related to patient types.
- Engage by utilizing physician language to describe patient types.
- Describe key patient symptoms aligned to approved indications.
- Utilize Patient Based Questions to understand physicians thoughts.
- Incorporate Patient Based Commitments to patient types.
- Develop Patient Based Briefings for short call duration.
- Create Patient Based Bridges to secondary products.
- Enable call continuity based on patient types.
An Interview with John Kuchna about selling via patient types