Targeting the Right Patient is an advanced selling discussion that focuses on utilizing patient types in selling! 

The industry selling challenge has continually been to have a selling discussion that combines how physicians categorize patient types and determine treatment.  Targeting the Right Patient solves the classic challenge of selling via patient types in a clear, crisp and concise discussion. The workshop is customized for office based products as well as hospital based products. 

  • Learn key physician terminology related to patient types.
  • Engage by utilizing physician language to describe patient types.
  • Describe key patient symptoms aligned to approved indications.
  • Utilize Patient Based Questions to understand physicians thoughts.
  • Incorporate Patient Based Commitments to patient types.
  • Develop Patient Based Briefings for short call duration.
  • Create Patient Based Bridges to secondary products.
  • Enable call continuity based on patient types.

An Interview with John Kuchna about selling via patient types

MP3 File
Contact us today to schedule an appointment for patient type selling.

Office- 908-686-4692